Urban Arts Space also provides direction for Hopkins Hall Gallery, a satellite gallery on Ohio State’s main campus, in addition to hosting virtual exhibitions through UAS Online.
The rebrand of UAS features bright, bold, and eclectic elements that reflect the community represented by the gallery.
The new logotype/brand identity for UAS uses the typeface DJR Forma. This is a modern Italian font that expands on the “sterile” nature of Helvetica (their words, not mine). The main color palette is shown in the dots behind the logo, using nine saturated colors with the classic OSU Scarlett red in the center.
The rebrand of UAS features bright, bold, and eclectic elements that reflect the community represented by the gallery.
The new logotype/brand identity for UAS uses the typeface DJR Forma. This is a modern Italian font that expands on the “sterile” nature of Helvetica (their words, not mine). The main color palette is shown in the dots behind the logo, using nine saturated colors with the classic OSU Scarlett red in the center.
UAS has four variations of the new logo: the Dotted Stack, the Stack, the Bar, and the Lettered Dots.
TYP: MARKETING, POSTER WORK, BRANDING, EXHIBITION DESIGN